Tradify

Tradify overview

Tradify is a cloud-based field service management platform serving small trade businesses — electricians, plumbers, HVAC technicians, builders, and general maintenance contractors — with its strongest market presence in New Zealand, Australia, and the United Kingdom. Founded and headquartered in Auckland, New Zealand, Tradify has built its product around the mobile-first needs of sole traders and small crews: quick quote generation in the field, job-to-invoice workflows, and seamless sync with accounting platforms common in those markets, particularly Xero and MYOB. The platform has a growing North American user base but is not as well-established there as Jobber or Housecall Pro.

Pricing

Tradify publishes transparent per-user pricing starting at approximately $39 per user per month for the standard tier, with a Pro tier at approximately $65 per user per month adding advanced reporting and custom workflows. Annual billing reduces monthly costs. A 14-day free trial is available. The pricing is competitive for the feature set, particularly in the UK and ANZ markets where Tradify’s accounting integrations provide clear value.

Strengths and weaknesses

Tradify’s native integration with Xero and MYOB — the dominant accounting platforms in Australia and New Zealand — is a significant advantage for businesses in those markets. The mobile app is well-regarded for usability, and the simple quoting workflow resonates with sole traders who need to produce professional quotes quickly. The weaknesses are a smaller integration ecosystem than US-focused platforms and limited depth for larger operations or complex commercial service workflows.

When to pick Tradify (and when not to)

Tradify is the right choice for small trade businesses — particularly electricians, plumbers, and builders — in New Zealand, Australia, and the United Kingdom, where its accounting integrations and market-specific features provide clear value. North American businesses should also evaluate Jobber or FieldPulse, which offer comparable pricing with deeper US-market integration ecosystems. Avoid Tradify for operations beyond 20 technicians or those requiring complex commercial service management.